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August Trometer Terrible ideas that work.
In beta

Brand Sauce

AI that helps your business sound like itself — not like every other business that bought the same AI.

Join the beta

Every business now has access to the same AI, which means every business is starting to sound like the same business. The robots gave everyone a voice and accidentally gave everyone the same voice.

Brand Sauce is the fix. It learns how your brand actually sounds, then helps you write everything — copy, posts, emails, taglines — in a voice that’s recognizably yours. Same speed as the generic stuff. None of the smell.

Why it exists

I’ve spent a career watching great products die because they described themselves like a tax form. Meanwhile the mediocre ones with a personality walked off with the customers. Turns out sounding like a human is a competitive advantage now. Wild times.

What you get in the beta

  • A voice profile built from your existing content and a few good questions
  • On-brand drafts in seconds, with a “do-not-say” list it actually respects
  • Copy for the boring-but-critical stuff: product pages, emails, ads
  • A direct line to complain, which is the best feature any beta can offer

The catch

It’s a beta. That means it’s free, it’s improving weekly, and occasionally something will be slightly on fire. In exchange for your patience you get to shape the thing before everyone else has it. Reasonable people wait for 1.0. You’re clearly not reasonable — you’re still reading.

Questions & answers

What does Brand Sauce actually do?
It learns how your brand talks, then helps you write on-brand content in seconds — taglines, product copy, emails, posts — without the generic AI smell that makes readers scroll past.
How is this different from just using ChatGPT?
A blank chatbot sounds like everyone. Brand Sauce is trained on your voice, your rules, and your do-not-say list, so it sounds like you on your best day instead of the internet on its most average one.
It's in beta — what does that mean for me?
It means it works, it's free while we're in beta, and you get to complain directly to the person who can fix it. That person is me.
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