Cold Start
How to open a market that doesn't exist yet — and derive your own numbers instead of borrowing someone else's.
August Trometer · Founder, technologist, reformed optimist
Occasionally, they do.
I made the world's first podcast client before podcasts were a thing anyone would admit to. I won an Edison Award for an app I built mostly to prove a point. I've shipped software used by millions of people, very little of which I was technically qualified to build at the time.
I work at the messy intersection of AI, product, and story. My whole career is a list of ideas that reasonable people called terrible — right up until the moment they stopped.
↗ my accountant calls this a diversified portfolio. everyone else calls it a red flag.
How to open a market that doesn't exist yet — and derive your own numbers instead of borrowing someone else's.
Got a terrible idea?
Those are my favorite kind. If it's brave, weird, or unhireable anywhere else, we should probably talk.
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