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August Trometer Terrible ideas that work.

About · the biographical, mostly-true version

Most people fit a job
title. I collect them.

Founder. CTO. Developer. Product strategist. Writer. Speaker. Comedian. Most recently, AI entrepreneur. I've worn all of them — not because I couldn't commit, but because I kept chasing the same thing through every one.

That thing is curiosity. I'm fascinated by people: why they buy, why they laugh, why they remember one thing and cheerfully ignore everything else. Sometimes I chase the answer with technology. Sometimes with a story. Sometimes with a joke that has no business landing and somehow does. The medium changes. The question never does.

I got laid off once and did what any reasonable person would do: decided that was the good news. Every worthwhile thing I've made started as an idea that sounded slightly ridiculous out loud. I've made peace with the ridiculous part. It's the reasonable ideas you have to watch.

A career of terrible ideas
that worked.

01 The early terrible idea

The world's first podcast client

I built iPodderX before “podcast” was a word people said without wincing. It helped drag podcasting into the mainstream. Apple folded podcasts into iTunes shortly after, which is either a huge compliment or a polite way of being run over.

02 The one with the trophy

Yowza!! and an Edison Award

I founded one of the earliest location-based mobile coupon platforms. It hit 1.5 million downloads, won an Edison Award for innovation, and got acquired. I celebrated responsibly and then immediately went looking for the next terrible idea.

03 The grown-up jobs

CTO, HIPAA officer, adult in the room

I led technology and product as a CTO and founder across healthcare and consumer tech — HIPAA compliance, zero-to-scale growth, the works. Turns out you can be the responsible one and still be the one with the terrible ideas. Nobody checks.

04 The now

AI, books, and jokes

These days I build AI-powered products, write children's books into a “saturated” market, and do stand-up comedy, which is just launching a startup where the customers can boo you in real time.

“Nobody ever calls it brave while you're doing it. Usually they call it a terrible idea.”

If any of that sounds like a person you'd want in the room, say hello. If it sounds like a person you'd want to sell things to, the store's right here.